Last year, we saw a real revolution in video marketing. 61% of business were using video as a means for promoting their brand, while 68% of them stated that they haven’t used video marketing before. And not only is this trend constantly progressing but it seems like it will reach new heights quite soon. So, if you’ve been thinking about incorporating video into your marketing efforts, now may be the perfect time to do so. And if you’re still not convinced, here are 5 reasons why you should start using video marketing.
It will result in great ROI
Even though video marketing isn’t the cheapest way of promoting your business, it’s guaranteed to result in great ROI. 78% of businesses that have started using video marketing say that it pays off big time. Furthermore, new tools for video editing are constantly emerging and we can only expect to see it become more affordable. Still, only top quality videos will get you the desired ROI, which means you have to put much effort into it if you want your videos to do the trick.
It helps you build trust
Recent studies have shown that using video for promoting your business can help you build trust with your customers which is always a big plus for any company. This can help you build relationships with your consumers and turn them into long-term customers. The best way to do this is by making sure that you’re doing more than just selling in your videos. Instead, what you should do is try to provide as much quality information as possible. For example, show them how to use your product or provide them with an example of the services you’re offering.
It helps you rank better on Google
Another great thing about video marketing is that it can help you improve your rating on Google. Just take a look at it this way – you’re 53 times more likely to show up first on Google search results if a video is embedded in your website. This is the case because Google now owns YouTube, and the videos on your company’s YouTube channel play a huge role in your website’s ranking. Also, there are ways you can optimize your videos for SEO. The most popular ones include choosing the right title and adding a link to your company’s website.
It can explain everything
Videos can be a great tool you can use to explain more about a new product or service you’re launching to your customers. 45% of companies have explainer videos embedded in their home page, while 83% of them said it’s an effective way to attract more customers. Still, when recording videos like these, you have to try to explain any concept as much as possible. Sometimes, text and animations can be of much help. It’s also recommended that you turn to professionals such as those at Corporate Impact who can help you design better videos for your business.
It appeals to mobile users
There’s no need to say that videos and mobile go hand in hand. We’re all using smartphones and tablets, and playing videos on the go has never been easier. According to reports by YouTube, mobile video consumption rises by 100% every single year which means that the potential audience for your videos will only get bigger and bigger. In addition, mobile users are two times more likely to feel personal connection with your brand than desktop users. That being said, you should try to provide mobile users with as much video content as possible.
There’s no doubt that using video marketing can do wonders for your business. Just make sure you stay on top of the latest trends when it comes to video production and only provide valuable content for your viewers.