Are you trying to make your website videos more effective so that you’re able to engage more viewers, and possibly convert them? While planning and recording high-quality videos is important, there is one other area that has a huge part to play as well: Editing.
Most people don’t realize just how much editing can affect how a video ultimately turns out, but if you’re producing website videos it is important that you do. While it does take some experience to edit videos well, there are a few simple edits that can help you out tremendously:
Cut into action
Simply put ‘cut on action’ means that you cut the video as a particular movement (i.e. action) is being performed, so that it concludes in the next shot. It is a technique that can help link the two clips together, and allow them to transition almost seamlessly without jerking the viewer out of the video.
Try to make the video as dynamic as possible
As far as possible try to make sure that your website videos are as dynamic as possible, and frequently cut to different angles or alternative footage. Staying in one camera angle for too long is likely to bore viewers, and reduce the effectiveness of your content.
Trim the fat
While it goes without saying that you’re going to want to trim out any mistakes – you should also trim out footage that isn’t needed and serves no purpose. At the end of the day website videos perform best when they’re short and focused, so you want to avoid any unnecessary lulls in your video.
Tweak the audio levels
If you want your website video to be effective, its audio needs to be top notch – and you can help improve it by tweaking the audio levels. The goal should be for the audio to be crisp and clear, and if you’re using a voiceover it needs to stand out and never end up drowned by the background music.
Naturally, if you want to edit your video in this way you’ll need an editor – and preferably one that is easy to use. As far as that goes Movavi Video Editor will be a good option and you can see how it stacks up against iMovie at http://www.movavi.com/support/how-to/imovie-for-windows.html.
Suffice to say Movavi Video Editor will supply you with a straightforward way to edit your videos in all of the ways highlighted above. Additionally, it will let you apply filters and special effects, enhance the video quality, add captions, and perform various other alterations to your videos as well.
If you would like to make your website videos more effective, Movavi Video Editor is a great place to start. All it will take is a couple of minutes for you to familiarize yourself with the interface and features so that you’re able to apply them to your video. Once you’ve done that, you should have no problem performing the simple edits you just learned about.