Using Gamification Strategies to Boost Your Website Conversions

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The first impression a user has when browsing a site is crucial for client conversion rates. Websites created with the user in mind, more often than not, see their conversion rates grow. The reason is simple – it takes care of the visitors’ needs. 

Web design, in all of its complexity, deals with a site’s performance and usability. That is, a reliable web designer will make certain that your website functions well, is convenient to use, and provides visitors with easy access to features they’re looking for. Nevertheless, perfect web design involves a lot more than just a cute layout and easy navigation features. When design is properly executed, it improves the visitors’ web browsing experience instantly. This, in turn, leads to higher traffic and sales. In other words, if you want to get new customers and efficiently keep your current ones, it’s critical your site is designed as professionally as possible.

But, how do you design a site if your company doesn’t deal with designing websites? What if you have zero ideas about what you should focus on and what techniques you should apply? The best answer to these issues is to hire a respected and reputable web design agency. A qualified agency will provide you with a lot more than a soulless, template-based site. A reliable design company will put all of their effort into the web design process and create a website that reflects your brand and solidifies its presence on the internet. Your company site will turn out even better if you bring your marketing and development team together and connect them with the agency’s design team. This process will help them learn a lot from web design experts – and this critical and useful information can later be used to promote and market your business. 

Moreover, you want your site to be engaging for visitors. If a user loads your website and sees boring content and useless navigation, they are simply going to leave it for good. More often than not, these visitors who leave end up looking at your competitors’ sites. Gamification, however, has become one of the leading trends in web design during the past decade. It addresses some of the deeper cognitive dimensions in humans and caters directly to their desire to be in control of their destiny. 

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Why Have Gaming Concepts Become Essential for Web Design? 

Video games, especially online ones, are one of the most popular types of entertainment today. According to statistics, back in 2018, 67% of American citizens played online games, and 90% of them were mobile games. This is no small sum – it’s over two-thirds of the United States’ population. Online games are entertaining, soothing, and offer several cognitive advantages. These include better coordination, improved memory, and enhanced problem-solving skills. It’s clear why gamification has become one of the web design’s leading trends. 

Incorporating gaming concepts into a site may boost user engagement, increase brand loyalty, and generate a better user experience. Throw all of this into one mix, and you will positively impact your business. You can expect conversion rates, sales, and loyal customers to grow. 

Below, we are going to review a couple of valuable gamification-oriented marketing strategies that are popular today. They have been tested by the best and proven their effectiveness. So buckle up and let’s get moving. 

Referral Contests 

There’s a ton of data that illustrates the power of referral marketing. For example, 92% of users trust referrals from people they know. People are four times more likely to make a purchase when referred by a friend. This reality is proven and compelling. Therefore, working gamification into referral marketing is not only a no brainer – it’s a critical business strategy. 

Huckberry, an outdoor gear company, has pulled this off excellently. For example, they held a referral contest several years ago that gave clients a $10 reward for every referred person. They also gave $1,000 to the client that referred the highest number of people throughout the campaign, a $500 credit to second-place, and a $250 credit to the third-place. That’s a pretty good incentive. To get the word out, they sent an email to all of their subscribers describing the details. The clients that were interested and read through the email got a full rundown of the contest rules and prizes. Thus, with a comparatively small investment of $1,750 and $10 per referral, Huckberry managed to reel in a wide range of new clients and build up its brand. And, since it was friends and family referring buyers, conversion rates were likely much higher than had those people found Huckberry on their own. 

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If you want to generate qualified referrals and a lot of them, this is one of the best gamification marketing strategies you can use. 

Progress Bar 

Even though this is a minor form of gamification, it still has the potential to greatly boost conversions – especially when it comes to reducing shopping cart abandonment. 

A progress bar is a great way to show how far buyers have made it in their client journey and how far they still have to go to complete a given task. This usually consists of 3 to 5 steps, but this number often varies widely. Some e-commerce companies even offer shoppers a trophy upon completing all of the steps. Adding a progress bar to your site helps retain customers through the shopping experience and can directly lead to lower numbers abandoning their shopping cart. 

According to Econsultancy, 20% of people abandon their carts because the checkout process is too long and confusing. Moreover, 27% of cart abandoners leave because of time limits. But, if you add a progress bar, you will resolve this problem. This lets your customers know precisely how far along they are in the checkout process. 

People love this feature when shopping online. They prefer the experience provided by progress bars. The reason is, they don’t need to guess how many steps there are until completion. Always remember this simple, straight forward fact: users abandon their shopping carts when there’s no progress bar that outlines their current position in the checkout process. 

If you want the majority of your customers to follow through with their purchase, you should consider using this strategy. This way, you boost your company’s revenue potential significantly. 

Closing Thoughts 

Humans are naturally inclined to play. It’s an integral part of who we are and a fundamental part of the human experience. And, of course, many people like to unwind and indulge in the carefree fun that games provide. 

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But why not integrate gamification into web design? Not only does it lighten up the customer experience and make it more rewarding, but it can also have a tremendous impact on your bottom line. 

And with research suggesting that e-commerce brands experienced a 41% boost in client engagement, a 22% boost in brand loyalty, and a 15% boost in brand recognition after introducing gamification concepts on their sites, it’s hard to argue about its effectiveness. Borrowing from the strategies mentioned here should help you implement proven formulas that customers are responsive to. 

Web design has become far more than just some kind of a graphic background for a company’s message. In this day and age, a company’s website is one of its strongest marketing and sales tools. For most of your audience, your website is going to be the very first place they are going to meet you and get familiar with your business. It is why it is crucial to create a website that represents your brand and conveys your message to your potential customers. 

Of course, if you don’t have a web design specialist, you won’t be able to do it all properly. Be warned – trying to do it yourself using a free DIY website builder is one of the best ways to ruin your brand’s image and reputation. But luckily, a much better option exists – you can find and hire a reliable, reputable, highly experienced design agency in San Francisco that will take you through the entire website creation process. You will be able to learn a lot about how to handle your business in terms of online presence. Wasted time is wasted money – so, if you still don’t have a website because the one you already have doesn’t meet your expectations – hire professionals to make it work.

And, when it’s all said and done, you’ll surely over more customers and take your brand to the next level.

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