In order to gain customers and return customers, your retail business (both online and offline) needs to have two things – trust and positive customer experience. Both of these can be achieved with the right web design. Nonetheless, in order to profit off of this, you first need to know what these trends and design elements are. Here are five such examples that can help drive your sales.
The first thing you need to focus on in your web design is the people who are not only low-hanging fruits but guaranteed customers. The thing you need to do here is realize that there’s still a way for you to lose these conversions by having a website that can’t load or having a too complex of a navigation. Imagine a person who came to your e-store with a strong intention to buy. What happens if they simply can’t find the product that they need? They aren’t likely to just buy something else but are more likely to look elsewhere for the product. This is why you need a simple and efficient navigation, with a search box and well-organized and intuitive categories. Needless to say, this will leave a strong impression on both potential customers and return customers.
2. Trust-building symbols
Verifying the reputation of your website is another important issue for driving sales. You see, there are a lot of online hoaxes and scams, so establishing trust may not be as simple as you may assume at first. For starters, there are some symbols that can make you somewhat more credible. We should start with testimonials that come in various forms. Faces of satisfied customers with comments alongside images can be a powerful trust-building persuasion tool. Logos of brands that you’re working with have the power to turn you into a serious B2B entity. Then, there are standard trust symbols like PayPal certification logo. The very thought that you’ve passed their verification process speaks volumes about your brand’s legitimacy.
3. Brand identity comes from visuals
The next important issue that you have to address is the one of brand identity that comes from brand visuals. The taste of Coca-Cola has evolved (slightly) over the course of years, yet, its bottle shape, it’s color and logo haven’t changed by that much. This is due to the fact that your brand’s identity and recognition highly depend on its visual features. Still, when working with a local business, it’s much better to ask for an opinion of local experts. Sure, every marketer can do quick market research, yet, in order to get an opinion that really matters, what you need is someone who knows the regional status of the market inside out. For instance, if your business is located in Victoria, your best odds are to look for a brand agency in Melbourne.
4. Combining offline and online presence
The next important issue that you have to address is the scenario where your business has both offline and online presence. In that particular case, you can build trust in your online brand by uploading images of your store (both interior and exterior) to your website. Coincidentally, using your brick and mortar store, you’ll get a lot of legitimacy for your online presence, yet, the same goes the other way around. About 78 percent of all local mobile searches end up being an offline purchase. This is because people have a chance to check the prices of your products and compare them to those in other stores without actually going to the store.
The last thing you need to do in order to boost the appeal of your website to the audience is the inclusion of the AI tool known as chatbot. In the past, people were reluctant to talk to software, yet, now with the help of the AI technology, it’s nearly impossible for one to tell a difference between a chatbot and a real person on the other end of the line. Moreover, a chatbot can help automate the process thus making your response time faster. Needless to say, this will make you look more attentive in the eyes of your audience.
The last thing you need to keep in mind is the fact that various web design trends have an impact on your bottom line in more ways than you can imagine. Moreover, a website or an e-store is a representation and an indicator of your business. This means that, in the mind of your audience, their performance is closely tied to the performance of your business. The most interesting part is the fact that this is both true and logical.