The first impression a user has when browsing a site is crucial for client conversion rates. Websites created with the user in mind, more often than not, see their conversion rates grow. The reason is simple – it takes care of the visitors’ needs. Web design, in all of its complexity, deals with a site’s …
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Most people are pretty familiar with the various dangers of having a Facebook account. Thanks to massive data breaches and questionable internal practices, it’s always in the news. Instagram has taken a bit of a backseat in this, even though Facebook owns it as well. But Instagram also holds a lot of personal information. And …
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At the moment, there are more startups in the world than there have ever been before. However, the majority of them fail either within the first year or within the first three years. Validating your idea, making a business plan, raising funds and some other steps are no-brainers, however, there’s more to be done if …
Testimonials are a marketing technique that is used by virtually every serious digital marketer out there. Ideally, organic testimonials are what you’re aiming for; yet, for new businesses (without a steady and loyal customer base) they might be quite tricky to obtain. This makes some entrepreneurs question the cost-effectiveness of focusing on testimonials in the …
Grammarly makes the competition look bad – and your writing better. It’s an essential tool for blog writers, students, professors, businesspeople… pretty much anyone who writes daily. But sadly it doesn’t come without an $11.66 mostly price tag. After doing some research, we’ve stumbled on several apps and plug-ins (mostly plug-ins) which get the job …
6 Grammarly Alternatives For All Your Academic Needs Read More »
The issue of social media metrics and their relevance for your brand is a tricky one. On the one hand, there are some social media metrics that everyone out there knows about, we’re talking about metrics like likes, shares and views. However, there’s no way of telling how these figures translate to sales or how …
Social Media Metrics Worth Keeping an Eye out For Read More »
In order to gain customers and return customers, your retail business (both online and offline) needs to have two things – trust and positive customer experience. Both of these can be achieved with the right web design. Nonetheless, in order to profit off of this, you first need to know what these trends and design …
If you are trying to do business today, you know that a good online presence makes all the difference. Social media obviously makes the world go around; email is the main form of communication; and your website is your calling card. Your company’s online presence is the main tool in building and promoting your brand. …
Last year, we saw a real revolution in video marketing. 61% of business were using video as a means for promoting their brand, while 68% of them stated that they haven’t used video marketing before. And not only is this trend constantly progressing but it seems like it will reach new heights quite soon. So, …
WordPress isn’t only the leading platform on the Internet. It’s also the most promising content management system (CMS) on the Web, due to its enormous potential. With thousands of developers and contributors and its open-source nature, WP is useful for every newcomer to the online business stage. So, what main roles can this great system …
