The truth is that in the early 21st century online presence is everything. The first thing people do when they hear about you is try to google you. Regardless what they find, all the traces later lead to either your home page or your store and what they see there is crucial for your future relationship. First of all, what you need is a reliable e-commerce platform and here, your two most obvious choices are either WordPress (WP) or Magento. Each has its own set of flaws and advantages and here are some of them.
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Both are open source
Just to be clear, there are many other e-commerce platforms that may not necessarily lag behind these two in performance, but the fact that both WordPress and Magento are open source definitely sets them apart. This feature alone puts one at a great advantage by allowing unprecedented customization and personalization of content managed in them. However, it is important to notice that WP has a slightly easier learning curve which makes it a lot more layman-friendly. This also means that you will sooner be able to use it on your own and in this way completely eliminate designers from this process.
Better retail experience
In a recent interview with people behind a digital agency from Sydney, it came to our attention that what most online customers want is a real-life, or at least real-life-like retail experience. However, what is equally as important is that this e-commerce site works well across all channels and devices. Namely, since 2015, there are officially more internet browsers from mobile devices than computer so having your e-store mobile friendly is the only right way to go. Luckily, this option is something that both of these platforms offer.
Meeting your needs
Still, the question of whether it is better to use WordPress or Magento is not an easy one to answer. First, you need to try and clearly state your goals. WP is primarily a content management system (CMS) so if your goal is to manage your store’s content easier and with more success it is an obvious choice. On the other hand, if sales are what you care about the most you should probably go with Magento. To put it simply, Magento was built for sales and for WP to catch up, you would need to install a series of plugins. Regardless of how sophisticated or simple to integrate and use they are it is never the same thing.
Foundation vs. development
Last but in no way least important is the fact that it is easier to set up an e-store on WP while its development is easier to manage on Magento. Luckily, no choice you make is the definitive and final one and it is possible both to convert from WP to Magento and the other way around. However, this is not that simple (or often even cheap) of a process which is why you need to be sure it is exactly what you want to do.
As you can see, both WP and Magento have some fields at which they excel and it is up to you to figure out what to do with this knowledge. For this very reason, it would be absurd to say that one is clearly superior than the other, even though one may fit your purposes better at the time. In the end, no one knows the needs of your business as well as you do which means that no one is qualified more to make this decision of which platform should your e-store go with.